Because Payola wasn’t good enough, we bring you the Performance Rights Act!
Covered, brilliantly (Jesse Walker is an alt radio guy himself), in Reason magazine here and Idolator here, the Performance Rights Act is a massive scam that’ll screw over hosts of musicians.
See, the idea is that radio stations should be happy, under this bogus Performance Rights Act, to pay copyright owners and the occasional performer (if you’re lucky enough to retain your copyright) extra cash for giving their music promotion and rotation.
And since this blog often covers things of an independent and punk variety, it only makes sense to talk about how this impacts indie labels. As Mr. Walker points out:
Ah, you say, but what about the independent artists who don’t get big promotional pushes from the major music labels? Surely they’d benefit from a new revenue stream? Actually, they’ll be even worse off. The economic mission of most commercial radio stations is to deliver audiences to the sponsors whose spots are aired between tunes. So programmers have a built-in preference for music whose mass appeal has already been proven. If you increase the cost of playing a record, that just intensifies the incentive: The more you pay to play a song, the more conservative you’ll be about which songs you play. The marginal cost of playing each track is the same, but the commercial payoff is greater for established artists.
Indie bands didn’t get helped by song-writer bonuses. They don’t even get airplay, realistically. Yeah, we can talk about Tegan and Sara bullshit, but actual indie bands like Black Flag and Minor Threat are not going to get much radio play. So this is yet another attempt at a giveaway to major labels and their minions. Hooray!
